Salem Najjar is the CEO of SERVE Hospitality Group, a franchisee of Tropical Smoothie Café and 7 Brew Coffee. Actively operating and developing more than 100 locations across the Midwest, Salem is a people-focused leader whose mission is to “raise the bar.” Najjar’s background as a CPA in business tax consulting at Deloitte provided him with a financial advantage when he became a franchisee in 2015.
